95% of the world= s unreached people live in this area. It is 10 degrees to 40 degrees north of the equator, spanning the globe from West Africa through the Middle East and Central Asia to East Asia, including approximately 60 countries. Every major non-Christian - Islam, Buddhism, Hinduism, animism and indigenous religions, as well as atheism has its headquarters in the 10/40 window. 85% of the poorest poor live in this area.